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Canadian premium outdoor brand Nobis has opened its first flagship store in Paris, in 4 Rue Ferdinand Duval.
The 140-sq.meter store based in the city¡¯s heart of Les Marais area occupies two levels and resembles an ice cave, an environment that well conveys the brand¡¯s own identity of luxury, functional, fashionable and fit-conscious outerwear. ¡°You can wear our jackets anywhere and always feel warm enough, though always at ease and cool ¨C either fishing on the Arctic Sea at -30¡ã/-40¡ã or at some kilometers away while shopping in an urban landscape at +7¡ã,¡± commented Robin John Yates, VP of sales and marketing and shareholder of the brand with entrepreneur Kevin Au-Yeung.
The brand was founded in 2007 and is now sold by about 1,700 of the best apparel stores worldwide. It is also worn by renowned celebrities such as Johnny Depp, George Clooney, Rachel Weisz, Daniel Craig and Pink, just to name a few ones. Plus some of their jackets were also worn in movies such as ¡°Resident Evil: Retribution¡±, ¡°Thor 2¡±, ¡°Degrassi High¡± and ¡°The Vow¡±.